What Kind Of HVAC Service Technician Is Coming To Your Home?
April 15, 2025
According to Iowa law, you must be licensed to perform heating, air conditioning or refrigeration work of any kind. However, not all HVAC service technicians are created equal. Across the country, more and more HVAC companies are being acquired by private equity firms, which can drive up costs and prevent HVAC technicians from having your best interests in mind. These private equity-owned companies often send out licensed technicians to your home who focus more on selling products versus diagnosing what your system needs to function properly. When choosing an HVAC provider, it’s important to do your research and select locally-owned companies, like Lozier Heating & Cooling, that are committed to customer service by only selling you what you need—not what will make their investors happy.
What Is A Licensed HVAC Technician?
To become a licensed HVAC technician in Iowa, individuals undergo formal training by attending relevant programs offered through local unions or community colleges, such as Des Moines Area Community College (DMACC). These programs provide comprehensive education and training in HVAC systems, safety protocols and other technical skills. Upon completion of the required schooling, candidates must pass a state licensing exam to become licensed HVAC technicians and must renew this license on a regular basis to stay up-to-date on industry changes. In addition to licensing, there are specific certifications that HVAC technicians may receive based on the types of materials they encounter on the job.
At Lozier, all technicians are required to be licensed to ensure that we maintain a high standard of safety and expertise when serving our customers. We believe in supporting our technicians’ growth and adherence to state regulations, ensuring that every technician who works with Lozier is fully certified and ready to handle any HVAC task with confidence.
Sales Versus Service In Licensed HVAC Technicians
Within the HVAC industry, especially in companies that have been purchased by private equity firms, it has become more commonplace to value sales over service. While sales are crucial to keeping businesses afloat, it’s important to choose a service provider who has your best interests in mind. Some companies may have highly commission-based pay structures that require their employees to sell a certain amount of product in order to meet their weekly or monthly quotas. In these cases, your HVAC technician may be more focused on hitting sales targets and pushing products that are not necessarily needed, rather than diagnosing and providing the best recommendation based on what your system truly requires. When selecting an HVAC company, it’s important to choose a provider that prioritizes service and the wellbeing of your system over sales figures. This ensures your HVAC technician’s recommendations are based on what’s best for you, not what’s best for their commission.
Benefits Of Partnering With A Local HVAC Company
When it comes to heating and cooling systems, partnering with a local HVAC company provides a variety of benefits that private equity-owned businesses often can't match. From a more personalized customer service experience to a genuine commitment to the community, Des Moines HVAC companies like Lozier Heating & Cooling prioritize quality, trust and honest work over short-term profits. Consider the below reasons when choosing whether to work with a local HVAC company versus a larger regional or national chain:
No Private Equity Influence
In recent years, many Des Moines HVAC companies have been purchased by private equity firms. While these acquisitions can bring a sense of financial stability for these companies, they often come with a shift in priority when it comes to customer service. Private equity-owned businesses tend to focus more on profit margins and investor returns, which can lead to changes in service quality, pricing structures and how HVAC service technicians are compensated. Unfortunately, this often results in a sales-driven approach, where technicians may be incentivized to sell you products you don’t need instead of providing honest, customer-first service.
Because Lozier Heating & Cooling is locally-owned, it is free from private equity pressures. We can focus solely on delivering the best possible service and finding solutions tailored to your needs, without the influence of outside investors pushing for short-term gains. When you partner with us, you can be confident that our primary goal is your satisfaction and comfort, not hitting sales quotas or boosting shareholder profits.
Committed To Customer Service
At Lozier, our commitment to customer service is at the heart of everything we do. Unlike private equity-backed companies, we focus on providing honest recommendations tailored to your system’s condition and long-term needs, not on pushing unnecessary products. Whether you need a quick repair or a complete HVAC system replacement, we pride ourselves on building strong relationships with our customers, ensuring you feel heard, valued and confident in the services we provide.
To further show our appreciation for our loyal customers, our Lozier Loyalty Rewards program offers a range of exclusive benefits designed to make maintaining your HVAC system more affordable. Program members can receive seasonal maintenance tune-ups, 15% off repair parts and filters and guaranteed service with no diagnostic fee when a repair is made. Plus, you’ll enjoy up to $1,000 off the purchase of a new heating and cooling system installation when the time comes to replace your existing furnace or air conditioner. When you choose Lozier, you’re choosing a local HVAC company that prioritizes people over profits, offering real value without the upsell.
Rooted In Your Community
Lozier Heating & Cooling is deeply committed to the community we serve. Unlike corporate chains that prioritize making investors happy, we are invested in the well-being of our neighbors and focus on building long-lasting relationships. Our community involvement is a core part of who we are, and we actively give back through charitable events, sponsorships and local initiatives. We understand that our success is closely connected to the success of Des Moines, and when you choose Lozier, you’re not just supporting a local business—you’re helping contribute to the betterment of our community as a whole.
Choose Lozier Heating & Cooling As Your Des Moines HVAC Partner
As a local HVAC company in Des Moines since 1906, Lozier Heating & Cooling has been the trusted choice for reliable, honest and high-quality HVAC services for both homeowners and businesses. Whether you need a quick repair, seasonal tune-up or system replacement, our licensed HVAC service technicians provide the best solutions with a commitment to exceptional customer service. We prioritize clear communication, transparent pricing and building long-lasting relationships with our customers. Ready to experience top-notch, local service? Contact us today by calling us at (515) 267-1000, text our team at (515) 393-4262, or submit our form to schedule an appointment.